It’s an easy trap to fall into. The pitfall of social media is thinking that you have to “go viral” to have any success. 

Chasing views and vitality then becomes the mission and we forget why we got into social media in the first place. 

It’s a red herring. 

Sure, successful people on social platforms likely have seen a degree of vitality with their posts.  But I’d wager to say that that success isn’t a result of “trying to go viral”

Rather it’s staying consistent to their purpose and message and not straying from their regimented posting schedule

In the long term, that’s a winning formula.