Description

A shift in communication and interaction with prospects and clients is the subject of Jeremiah Desmarais’ new book ….SHIFT. If you want to compete in today’s market, it is a must read.

Jeremiah is an old friend who always seems to be able to see –and oftentimes define – the cutting edge in communications strategies. In this interview, we will discuss everything from the Theory of Reciprocity to a one-line email that will deliver amazing results – if you can keep from messing with the formula.

We also discuss methods to drive greater engagement – a subject we talk about a great deal these days. Jeremiah explains why webinars are a great tool – but are more suited for B2B sales. We delve into how advisors can get and take advantage of media and much, much more.

What You’ll Learn From this Episode:

• What are the digital shifts that are happening that you need to be aware of.
•  What does the Theory of Reciprocity mean and giving value unconditionally.
•  What is the problem with email and how we can approach it differently as a communication medium.
•  How you can be more effective interacting with and getting on media platforms.
•  Why webinars should be an integral part of your business.

This episode is sponsored by Benepower, the platform of choice for a modern benefits experience. Benepower is an AI-powered benefits platform offering access to top products and services, enabling consultants and employers to create customized plans, optimize usage, and measure effectiveness. www.benepower.com