What’s the one thing that every business wants and needs more of?
Sales!
Top-line revenue greases all the wheels and makes a business hum.
When I sat down with Doug C. Brown for Money Talks, I thought I knew what to expect from another sales expert. Boy, was I wrong.
This man has generated nearly $960 million in sales across more than 350 industries, and what he shared with me will completely change how you think about growing your business.
The Revenue Reality Check That Shocked Me
During our interview, Doug hit me with a statistic that stopped me cold: 97% of companies don't know their ideal buyer profile. Think about that for a moment. Nearly every business out there is essentially throwing darts in the dark, hoping to hit their target customer. No wonder so many entrepreneurs struggle with consistent revenue growth!
"We have to know the business return on investment and the personal return on investment that the ideal right-fit buyer wants," Doug explained to me. This isn't just about demographics or creating a basic customer avatar. This is about understanding the deep emotional and practical drivers that make someone pull out their credit card and say "yes" to your offer.
The Power of Small Changes: Why 1% Matters More Than You Think
Here's where Doug blew my mind. He told me about the compound effect of tiny improvements: "If you take 1% a day and compound it in 70 days, we're at 2x statistically."
As someone who's spent years helping people build wealth through smart financial decisions, this concept immediately resonated with me. It's the same principle I teach about investing – small, consistent actions compound into massive results over time. But I'd never thought about applying it to sales and revenue growth.
Read More: https://lynnekitchen.com/revenue-strategy-thats-changing-everything/
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