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This week, host, Nina Boski talks to sales maven, Nikki Rausch. Nina and Nikki talk about how to get to the ideal client and what works and doesn't as a sales strategy going into the new year. With business being so up and down, it is important to come up with the strategy that best fits the growth of your company. She gives tips to both sales executives and leaders about how to approach sales in the new year. Check it out!