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My Friends in the North is a new twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business figures.

Here she talks to author, campaigner and fellow PR consultant, Lucy Nichol, about her book A Series of Unfortunate Stereotypes and:

The portrayal of mental health in the media
Piers Morgan and social media shaming
Living with hypochondria
Psychosis and the Carla Connor line in Coronation Street
Step-parenting
The #BeAGameChanger campaign run by NGI Solutions and the Newcastle United Foundation

If you’d like to keep up to date with what Lucy’s up to, you can find her @LucyENichol on Twitter.

There are some more excellent guests coming up in the next few weeks. If you or a client would like to feature, please email Sarah@Astute.Work