On this special "State of the Industry" episode of In The Business of Something, we dive into the forces shaping the marketing industry for 2025. We are joined by four incredible voices offering diverse perspectives and insights:
- Heather Thompson, Vice President of Strategy, Research, and Engagement at the Edmonton Chamber of Commerce, discusses the economic slowdown's impact on businesses and consumers.
- Rob Jennings - Founder & CEO of FKA, discusses how economic pressures reshape client strategies and creative execution.
- Robyn Dawson, Media Director at Kick Media, highlights the challenges of tighter budgets and the value of local media.
- Sarah Paterson, a recent NAIT Marketing graduate and ACE volunteer, shares her journey entering a competitive and limited job market.
Together, we explore key challenges, opportunities, and trends, from navigating affordability and demand generation to the evolving dynamics of labour and media buying. Tune in for actionable insights and a well-rounded look at what lies ahead next year for our industry.
