Do you truly know your prospect? 

 

I’m not talking about their role or demographic. I mean, do you know who they are - at a deep level?

 

Most of the time we know who our customer is but we rarely write it down. On this week’s episode of The 2X Podcast, I’ll tell you how really knowing your customer will pay off big time and I’ll also give you a framework on how to get clear on your ideal prospect.