In this episode, we’re joined by Brooke Coughlin, a dynamic real estate investor who’s made a name for herself by turning strategic thinking into real results. From buying her first single-family rental out of state to growing a multifamily portfolio across markets, Brooke shares the real, behind-the-scenes look at what it takes to scale in today’s competitive landscape.
She walks us through her evolution—from working in corporate sales to becoming a full-time investor—and how she used systems, relationships, and a mindset of continuous learning to fuel her journey. Brooke doesn’t hold back as she talks about how she financed her early deals with creative strategies, the realities of managing properties remotely, and the steps she took to build operational efficiency with virtual assistants.
We also get into how she’s built a brand on social media that attracts joint venture partners and off-market deals, and how she navigates the challenges of working with C-class properties while staying focused on long-term goals.
Whether you're just starting out or looking to scale smart, Brooke offers actionable insights on underwriting, team building, and staying disciplined in your investing criteria. If you’re serious about growing a real estate business that lasts, this episode is packed with value.
GUEST
Brooke Coughlin | Realtor | Lamacchia Realty | Bcoughlin@lamacchiarealty.com
Interested in connecting?
HOST
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
rrichards@trynorthpoint.com | www.financewithteamrichards.com
204 Turnpike Rd, Westborough, MA 01581
Licensed in MA, CT, FL, NC, NH, PA, RI
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