The demise of the Frankenstack is on all sales & marketing leaders’ minds as tech stack consolidation and team GTM alignment accelerate. ZoomInfo President & COO, Chris Hays, joins this episode of GTM Innovators to discuss two main areas companies need to focus on to improve and align their GTM strategies: balancing scale & personalization and quickening response times.
G2 Blog Recap
Check out these resources from Chris:
🔗 ZoomInfo.com
🔗 The Pipeline Newsletter on LinkedIn
🔗 Connect with Chris on LinkedIn
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora
