In today’s episode of the Financial Coach Academy Podcast, I’m going to share a life and business-boosting strategy I adopted early in my financial coaching business. Here’s the scoop: Clients don't buy what you do, they buy why you do it. This is why identifying your why is such a powerful and necessary step to take as a financial coach.
Your "Why" is the core reason that drives you to do the work you do, and it is a powerful tool that can help you connect with your clients on a deeper level. When you know and can concisely share your why at networking meetings, as a guest on podcasts, when you’re speaking on a stage, etc., you give people a reason to listen in because they’re more likely to resonate with you.
Listen in as I share some of the many benefits of knowing your why and walk you through, step by step how to craft your own “Why” story.
If you struggle with how to share what you do with others, listen in!
And don’t forget – new episodes drop on Thursdays!
Links & Resources:
Watch Simon Sinek’s TedxTalk here
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