Real estate investors are burning thousands on Google Ads because they don't understand Google's AI Max revolution that's reshaping PPC forever. 🔥
In this episode of Collective Clicks, Brandon Bateman sits down with 27-year digital marketing veteran Noah Parks to reveal how Google's new AI Max is about to make or break every real estate investor's PPC campaigns. If you're still doing manual bidding while your competitors are leveraging AI-powered systems with access to 10,000+ data points per user, you're already losing the race.
Most REI marketers think they understand PPC automation, but they're missing the critical data strategies that separate $5M/month advertisers from weekend warriors. Noah breaks down exactly why the biggest PPC account he ever managed ($5M monthly spend) had ZERO negative keywords—and why that's the future of profitable real estate marketing.
🎯 What You'll Learn:
⏰ Time Stamps:Â
00:00 – Welcome and Introduction to AI Max DiscussionÂ
02:15 – Noah's PPC Journey Starting in 2007Â
04:30 – Google's AI Investment and Revenue ProtectionÂ
06:45 – Evolution of Keyword Bidding and Manual StrategiesÂ
09:20 – The Rise of Smart Bidding and AutomationÂ
12:30 – The $5M Account with Zero Negative KeywordsÂ
15:10 – Google AI Max Overview and New FeaturesÂ
17:40 – Keyword-Less Advertising and Intent UnderstandingÂ
20:25 – The Data Race and Why Data Beats Smart MarketersÂ
23:15 – Offline Conversion Tracking for Better Results
25:30 – Trust Your Data, Not Your Gut in MarketingÂ
27:00 – Wrap Up and How to Get Help
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