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The agnostic MSP is the provider who's trying to do all the things for all the customers. Instead of focusing on a niche and an ideal customer, they're saying yes to everything and everybody. Even worse - they think this is a strategic advantage for them. At Start Grow Manage, we think agnostic is where MSPs go to die. In today's conversation Joe and Jeff are talking about how MSPs are sick and tired of being sick and tired, and how staying agnostic is just creating that hustle culture that's slowly killing your business. We're talking about why it's critical that you focus your systems, processes and products for your ideal customer and why staying in the vague middle usually just means staying mediocre. Featuring: Joe Rojas, Jeff Loehr
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