Description

Premium clients want premium experiences. In this episode, Aaron breaks down positioning your brand, service, and message so that high-end buyers see your value and don’t default to cheaper, low-quality alternatives.

Using a story from his own life (and a Ralph Lauren Polo), Aaron shares how to help buyers feel the difference between knockoff and original—and how to translate that feeling into your marketing, messaging, and sales conversations.

You’ll learn:

• How to shift price-sensitive prospects into value-driven buyers
• The psychology behind premium decision-making
• What content to create for government or enterprise clients vs. high-end professionals
• How to ensure your brand looks and feels high-end across every touchpoint

If you want to see how to create high-quality content in 30 minutes a month, head to contentonly.au and watch the free training.

Subscribe and leave a 5-star review if this episode gave you some clarity on attracting better clients.