Welcome to Episode 28 of "The Cost of Winning" podcast. In this installment, we delve into the dynamic world of digital marketing and its impact on political campaigns. Our special guest, Ryan Waite, Vice President of Push Digital Group, joins us to share an intriguing anecdote from his remarkable 18-year journey with Campaign Solutions.
Join us as Ryan unravels the story of the John McCain 2008 Presidential Campaign. Discover how a seemingly harmless digital ad proclaiming "John McCain Wins Debate" managed to go live a staggering twelve hours before the actual debate even took place. As we explore this incident, we gain insight into the challenges and risks associated with the explosive growth of digital marketing in the political landscape.
With digital marketing operating at an unparalleled pace, it becomes clear that no other campaign vendor faces the daunting task of producing such vast quantities of work in record time. Digital never sleeps, and it doesn't distinguish between nights, weekends, or holidays. As humans are fallible, mistakes are inevitable, particularly when dealing with the massive volume of content being published. The only viable solution lies in the establishment of comprehensive policies and procedures to minimize these inevitable errors.
Join us on this thought-provoking episode of "The Cost of Winning" as we explore the fascinating intersection of technology, politics, and the delicate balance between success and error in the digital age.
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Ryan manages operations for Campaign Solutions’ west coast presence, and oversees all account work for our western clients. Ryan has over ten years of experience in the online politics. He has developed and implemented online campaigns at every electoral level, including all four national committees, and several Fortune 500 companies. Ryan’s work has been profiled in The Wall Street Journal, Wired Magazine, Boston Globe, Newsweek, and on MSNBC, CNN, and Fox News.
In 2009, Ryan was honored by Campaigns & Elections as a “Rising Star of Politics” for his work on John McCain’s presidential campaign. Ryan received a B.A. in political science from Brigham Young University and an M.A. in political management from George Washington University.
