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This episode features Chris, a seasoned entrepreneur who now dedicates his efforts to coaching small business owners through his initiative "On the Bus." Chris's journey into entrepreneurial coaching stemmed from his dissatisfaction with traditional methods. He eventually bought a franchise of a group that supported entrepreneurs, enhancing it with a sales component called "On the Bus." Here, members, referred to as 'bus riders,' engage in monthly four-hour sessions to discuss challenges, exchange ideas, and hold each other accountable.

Chris brings a novel aspect to his coaching program by integrating his experience with trade shows into a modern, virtual format suitable for today's technological and social landscape. The pandemic catalyzed this adaptation, pushing Chris towards utilizing virtual platforms like the metaverse for conducting trade shows. These virtual trade shows allow businesses to interact and network in a digital space, transcending traditional physical and geographical limitations.

Ultimately, Chris envisions a comprehensive virtual city, "Lipperville," which would host trade shows and provide a vibrant community for businesses to thrive. This city would encompass co-working spaces, retail outlets, a theater, and more, aiming to create a bustling hub of commerce and entertainment catering to small business owners' needs and aspirations. 

02:45 - Meet Chris

• Introduction of Chris, his background as a serial entrepreneur, and his transition to coaching small business owners.

05:10 - On the Bus

• Explanation of "On the Bus" - a platform that facilitates monthly meetings for entrepreneurs to share and learn from each other.

08:20 - Adaptation to Virtual Platforms

• Chris discusses the shift from physical to virtual trade shows during the pandemic and the initial use of platforms like Zoom.

12:30 - Creation of Lipperville

• Discussion on developing a virtual city 'Lipperville' to host trade shows and create a community for business owners.

15:55 - The Business Model

• Chris explains the revenue and operational models of his virtual city and the business it supports.

18:40 - Empowering Entrepreneurs

• Insights into how ‘On the Bus’ and Lipperville empower entrepreneurs with practical tools for business growth.

21:50 - Future Aspirations

• Chris shares his future plans for expanding the virtual city, discussions on potential new additions like a theater and retail spaces.

25:00 - Conclusion

• Summary of the episode’s key points and Chris’s advice to business owners to find joy and motivation in their entrepreneurial journey.

28:10 - Final Thoughts

• Chris leaves the audience with parting wisdom about the importance of community and accountability in business success.

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