For businesses both large and small, churn is a key KPI leaders try to wrap their heads around. Atlanta founder Sebastian Builes has built Arcum, which leverages AI to predict when your customers will churn up to 12 months in advance and more importantly, why they may churn. He joins the podcast to talk about growing up in Colombia influenced his entrepreneurial aspirations, how he’s formulated Arcum’s go-to-market strategy, and how he’s building community in Atlanta through this monthly founder meet-ups.
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