Description

How can public relations benefit a small business or personal brand? 

Today is part one of a two part mini training to help you understand what public relations is and how it can benefit your small business or personal brand.

This week I talk about the importance and benefits of public relations for a small business and next week I’ll cover the value of personal branding as a way to distinguish your business and make it more approachable.

 In today’s episode:

• {03:22] What is PR?
• [03:56] How is it different from advertising?
• [04:19] Common misconceptions
• [07:04] 5 key benefits for small businesses
• [08:41] How brands like Coke build buzz with PR 
• [09:44] How events get you in front of your target audience 
• [12:00] Why Public relations builds credibility 
• [13:37] The importance of consistent messaging 
• [15:22] PR in a crisis
• [19:00] How PR can take you “from no one to someone practically overnight”

Links mentioned in this episode:
#3 – Digging Deep: How a Small Company Made it on the Global Stage with Alan Coutts, former CEO  of Noront Resources

Influence: The Psychology of Persuasion

Thank you for listening!  Connect with Janice on LinkedIn.

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