John Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, recently said the total number of backlinks doesn’t matter. This is big news for a number of reasons since backlinks have been a cornerstone of Google search algorithm for many years. The quest for backlinks has always been an important part of SEO, but recently I personally have noticed its importance declining.
In this episode, we’ll get to the bottom of this and answer some fundamental questions whether you still need to go over backlinks or not and what a robust SEO strategy would look like in light of Google’s shift away from backlinks. Specifically, I will discuss the following:
Here is the link to the article cited on this episode: https://www.searchenginejournal.com/googles-john-mueller-total-number-of-backlinks-doesnt-matter/396638/
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