One of the places where you can go to see leading indicators for your business is Google Analytics - looking at your website visits (new visitors, time on site, engagement levels) you can get an idea of how your future customers are interacting with your business TODAY. If your visitor flow is increasing - that is a good indicator that you’re getting more attention and hence if you do things well - you should have more business in the future. If the time on site for your website is increasing then that could be a sign that you’re attracting the right people and your future customers are actively evaluating your product and service.
So, there are many reasons why you need to be going through your Google analytics on a regular basis. And if you’re not doing that already, let me give you an insight into why you might want to start doing that. In this episode, I discuss why you need to be regularly logging in and looking at the data in your Google Analytics account.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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