Description

Brand awareness - every B2B is currently trying to build and increase their brand awareness, but why is it so important? In this episode Julia and Ahmet take a deep dive into the psychological impact brands have on our decision-making, and how B2B companies can use this to build their brand and create demand in the market. 

The topics discussed in this episode:

• The power of brands
• Branding vs. Brand awareness - What is the difference
• The brand psychology and its impact on our decision-making
• Why B2B companies are so far behind on branding 
• How B2B buyers make purchase decisions
• Does every B2B company need a brand?
• Why branding and content are intertwined
• Our favorite B2B brands that get it right

Sign up for the B2B Saas Growth Day on May 25th

Sources:

• When B2B brands influence the decision-making of buyers
• What B2B needs to know about their buyers

Listen to Shoot the SHFT for more content on how to turn your brand into a long-term asset