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In this episode, I chat with Australian landscape photographer Scott Lego, founder of the Scott Leggo Gallery in Canberra, about what it really takes to grow a successful wall art business.

We dive into:

• How to study your addressable market and find your ideal segment
• Scott’s journey selling wall art before his gallery even existed
• The importance of knowing your customer acquisition costs
• Smarter ways to promote your work beyond social media
• Why knowing the “why” behind your business matters
• Pricing your artwork
• And how putting your customer at the centre of everything drives real results

If you're a photographer or creative looking to turn your work into a profitable business, this episode is packed with practical wisdom.

Check out Scott's stunning work at https://www.scottleggo.com/?srsltid=AfmBOoqY7zJzONuSG30qDSWA3-TboP-yNDQzlSBY6KIEnwAIjAMK0lxw

Instagram https://www.instagram.com/scottleggogallery

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