Confidence can be really hard to find…let alone to sell! Today we are chatting with one of our favorites, Liz Holtz.
She is the Co-Founder and Creative Director of LiCi Fit, a fitness and lifestyle brand that empowers women to embrace their uniqueness and cultivate self-confidence. Liz started the brand with her best friend Cinee, and without any funding or business experience, and together they grew from their small apartment to a multi-million dollar brand.
Before entering the world of fashion, Liz dedicated her adolescent years to training to be a professional dancer. After graduating with a BFA in Dance Performance, Liz was forced to explore new avenues after a career-ending injury. Through her own journey of physical therapy and healing, Liz discovered her passion for fitness and her desire to inspire other women to unleash their confidence through self-improvement. This led her to pursue a career in personal training.
After a few years of experience in the fitness space, Liz and Cinee felt that there was something missing in women’s activewear- a fashionable look AND the perfect fit- and so LiCi Fit was born. A fast-growing brand gaining recognition for its high-quality fabric, curve accentuating tailoring, and fierce prints, LiCi has a fan base of celebrities including Kylie Jenner, SZA, Vanessa Hudgens, and Bebe Rexha to name a few. LiCi has also been featured in Forbes “Summer Fun Fashion Trends” List.
LiCi’s ability to combine style and functionality has not only garnered recognition and success, but has also created a community and inspired women all over the world to embrace their bodies, stand out, and pursue their dreams with confidence.
Where to find her:
Connect with us:
Email us at support@findyourforma.com to tell us what you want to hear next!
Join our health and wellness app 3FORMA today at www.3forma.app
Download our App here:
iOS: https://client.everfit.io/d/ios/2597.
Android: https://client.everfit.io/d/android/2597
