What happens when passion meets purpose in marketing? Sandra Nomoto, self-described "Vegan Hype Woman," is revolutionizing how plant-based businesses promote themselves in a crowded marketplace.
Sandra's journey began with an unexpected, intuitive reading that suggested she would write a book. Discovering that only one outdated resource on vegan marketing existed, she seized the opportunity to fill this gap. Her book "Vegan Marketing Success Stories" showcases approximately 100 case studies of successful vegan businesses, catapulting her into speaking engagements and establishing her expertise in this growing niche.
The conversation explores what makes vegan marketing distinctive – while the tools remain identical to conventional marketing, the messaging can incorporate varying degrees of ethical positioning. This principle extends beyond veganism: any business can differentiate itself by authentically communicating its values. As Sandra eloquently puts it, "Your superpower is who you are."
We dive into practical content creation strategies, with Sandra cautioning against over-reliance on AI without personalization. The discussion highlights the importance of maintaining consistency between your written voice and speaking style, especially crucial for authors planning to speak about their books. Her insights on self-publishing versus traditional publishing offer valuable guidance for aspiring authors, emphasizing how books can open doors to professional speaking opportunities.
Perhaps most valuable is Sandra's warning about digital vulnerability. Both of us have shared personal experiences with social media account hacking and arbitrary platform restrictions, underscoring the necessity of building your business on digital assets you control.
Connect with Sandra: https://sandranomoto.com
Buy Sandra's book, Vegan Marketing Success Stories: https://sandranomoto.com/products
Or get Chapter 1 Vegan Marketing Success Stories and all her free and low- http://eepurl.com/htHwoD
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Who is Julie Fairhurst?
Julie Fairhurst – Speaker, Author, and Founder of Women Like Me
Julie Fairhurst is a champion for women’s empowerment and the founder of the Women Like Me Book Program. Since 2019, she has published 30 books and 300+ true-life stories—at no cost to the writers—giving women a platform to heal, inspire, and reclaim their power. Dedicated to breaking generational trauma one story at a time, Julie’s mission is to uplift women emotionally and financially, helping them create better lives for themselves and their families.
