Today we're going back to (content marketing) basics to talk about content pillars - and why you need them to market your business on ANY platform.
This episode is step 2 of our content marketing foundations series - outlining the essential steps you need to take to market your business online. Step 1 was covered in episode 1 where we spoke about selecting and understanding your target market.
To enlighten you on all things "pillar", we are joined by special guest, Holly Cardamone - writer, author and communications specialist from Blue 51 Communications.
Sit back, relax and have a pen and notepad handy for this value-packed session where you'll discover what content pillars are (spoiler alert: they are NOT "educate, entertain, inspire"!) and how to choose your own.
Read the full show notes and find out more about Holly at https://www.madmarketingmums.com/episode15
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