In this episode we are going back to basics to help you to lay the foundations for an effective and sustainable marketing strategy. Starting off with the must-have element for any marketing you do - whatever your business is and whatever platform(s) you choose to play on.
That is, having a clear understanding WHO you want to talk to. Whether you’ve been in business for 5 minutes, or 5 years, you need to understand who your ideal customer or client is, what they want or need, and how you can help them.
One of the easiest ways to compile all this information is by creating an Ideal Customer Avatar (ICA) or customer persona.
You may have already created an ICA for your business and if you have, well done.
Even so, it is worth revisiting your ICA periodically if you have changed direction in your business, if your customers have changed their buying behaviours, or if you want to break into a new market. It is also worth revisiting your ICA as a way to bring your focus back to your target market.
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Free Resource:
Get your copy of our Ideal Customer Avatar Worksheet
Read the full show notes at https://www.madmarketingmums.com/episode1
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