In this episode, Ben (@Mywordscreate) discusses the pitfalls of The Toolbox Fallacy, a cognitive bias many of us are unaware of.
Pirates have long fascinated the minds of men. Rebellious, adventurous, and free-spirited, they carved their own path in the world. After serving ten years in the Navy I took the plunge to write my own story. Since then I've learned directly from some of the most savvy marketers in the game. My name is Ben Perry, and welcome to The Pirate Marketing Podcast.
Timestamps:
(00:50) What's the Toolbox Fallacy?
(2:10) Essentially it's a justified excuse to wait until some magical circumstance happens.
(3:56) How do you overcome the Toolbox Fallacy?
(5:30) Curiously a lyric from Fall Out Boy sparked an insight: "Too young to doubt yourself."
(7:12) Where there's resistance and deadlines there's usually a Toolbox Fallacy happening.
(9:00) A brief commentary on finding my voice and style for this podcast.
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