Kathleen Booth is the SVP of Marketing and member of experience at Pavilion, The modern union for go-to-market leaders. Prior to her time at Pavilion, she founded Quintain Marketing a full service marketing agency that she sold after over 10 years of operating.
Kathleen has held a multitude of Marketing Leadership roles at VC backed B2B Tech companies. She continues to serve as an advisor to early stage SaaS companies and B2B startups.
Kathleen shares a ton of tactical advice on B2B leadership, including how to show up in your community, how to properly draw lines when founding a company, and her biggest learnigs from her exit after operating Quinatain Marketing for 11 years.
What You Will Learn:
Highlights:
(6:20) The mission behind Pavilion and how Kathleen first kicked off her role with the team.
(8:09) Strategies to overcome Imposter Syndrome.
(12:33) Tips & tricks for managing a board.
(15:47) Why community is more important than ever.
(21:17) Who should be showing up in your community to drive actual revenue and demand.
(27:45) Incentivizing your team to show up in the community.
(31:11) Kathleen’s experience building and selling her company.
(40:50) Tactical advice to founders who haven’t yet found product-market fit.
(44:27) The importance of investing in your personal brand.
Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/
Pavilion's Website: https://www.joinpavilion.com
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
