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Welcome to this episode of the Treat Your Business podcast. 

Today we are going to be discussing why people don't buy WHAT you do, they buy WHY you do it. 

Key topics covered in today's episode:

• The goal is not to do business with everybody who needs what you have, but with people who believe what you believe. 
• If I asked you why your customers are your customers, what would you say? 
• When we play the price game, the short-term game to us as a business owner is great, it’s fantastic, but....
• Why not the what, not the how? 
• What’s the difference between physio and pain management? 
• Why people don't buy what you do, they buy why you do it. 
• Why you need to focus on the why, not the how. 
• If you weren’t in existence anymore, what impact would that have on the people you help? 
• How does your voice demonstrate and show the why? 

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

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