Treat Your Business

094 Have you future proofed your business - Ellis trademarks

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Welcome back to "Treat Your Business"! I'm Katie Bell, and today we’re joined by Ellis Sweetenham to discuss the crucial topic of trademarking in your business. Trademarking is often overlooked, but it’s vital for protecting your brand and securing its future. Let’s dive in!

Episode Summary

In this episode, Ellis Sweetenham breaks down why trademarking is essential, no matter the size of your business. Many assume their business is too small to be copied, but Ellis explains why protecting your brand is crucial from the start.

Key Takeaways

  1. Trademarking Essentials: Safeguard your brand’s identity and reputation, no matter your business size.
  2. Risks of Skipping It: Without a trademark, you risk losing customers to competitors and facing costly legal battles.
  3. Early Action: Start trademarking early as a preventive, not reactive, measure.
  4. What to Trademark: Secure your brand name, logo, slogans, and unique identifiers.
  5. Future-Proofing: Trademarks protect current operations and add value if you plan to sell or franchise.
  6. Real-Life Lessons: Learn from others’ mistakes to understand the risks of not securing trademarks.
  7. Availability Check: Conduct thorough searches or hire professionals to ensure your trademark is viable.
  8. Dispute Resolution: A registered trademark simplifies resolving disputes and pursuing legal action.

Thanks for joining us for this insightful episode. Protect your brand to ensure your business thrives. If you found this episode helpful, share it with fellow business owners who could benefit from this advice.

Connect with Ellis:

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.