Learn more about Fiona of Fiona Margo Photography and her background as both a family photographer and a marketing educator.
The four marketing steps shared in this episode:
- IDENTIFY: Identity the type of photography that brings you joy - the more specific the better. Mine is Adventurous, Snuggly + Playful Lifestyle Family Photography. You can expand more later but build your business off one niche to start.
- INSPIRE: Consistently show the types of images you would love to shoot more and inspire potential clients into following your brand.
- EDUCATE: Identity the pain points of potential clients before booking and create educational content around those pain points. You become the trusted expert for achieving sessions with your brand.
- MOTIVATE: Make your sessions simple + easy to book, utilize a booking strategy to create a bit of scarcity + urgency.
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