Description

Welcome back to Small Business School! In today’s episode I’m thrilled to be joined by Lisa Simone Richards! Lisa has spent her career working with early-stage female founders to build their brand awareness and authority through The Visibility Co. so that women-owned startups could grow faster to Series A funding by getting access to bigger platforms to share their vision. She has brand experience with companies like Virgin Mobile, Staples, Crayola, and more, her clients get access to the same PR strategies that multinational companies use to exponentially grow their businesses. I’m so excited to share Lisa’s journey with you and talk about actionable strategies you can implement to elevate your small business’ brand presence to reach new heights through strategic PR and visibility efforts!

Topics Covered:

• The differences in strategy between hyper-local businesses and those aiming for national or international growth.
• The ABCs of Visibility: Awareness, Buzz, and Credibility, and how they contribute to a successful PR strategy.
• Understanding the distinction between creating content to engage existing audiences and gaining visibility to reach new ones.
• Practical tips on preparing assets like bios, press pages, and clear call-to-action strategies to maximize PR opportunities.
• Exploring visual platforms like Instagram Live, television appearances, or speaking engagements to elevate your authority and thought leadership.
• Focusing on delivering value in every interaction, whether it's through content creation, media appearances, or networking efforts.

By seeking out already established communities and providing value to your audience, you can unlock new opportunities for your business and establish a strong presence in your industry. Connect with Lisa on LinkedIn to learn more about how to enhance your business’ visibility!

Lisa’s Links:
Instagram: https://www.instagram.com/lisasimonerichards/
Website: https://www.lisasimonerichards.com/
LinkedIn: https://www.linkedin.com/in/lisasimonerichards/
The Female Founders PR Kickstart Scholarship application:
https://drive.google.com/file/d/1eZhQ7qKj9OKZZCs9BcuwKb29-YFLdfmk/view

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!