Description

Welcome back to Small Business School! Today's episode is a powerhouse of insights as we dive into the world of boosting visibility with the incredible Jessica Abo. ​​Jessica is a sought-after media trainer, award-winning journalist, and best-selling author. She started her public speaking career when she was 15 years old and uses her 20-plus years of TV news experience to help her clients share their message with the world and become media magnets. She has appeared on The TODAY Show, Good Morning America, CBS News, CNN, FOX, Access Hollywood, KTLA, NY1, and in Forbes, Fast Company, Women’s Health, and more. She also co-hosts the popular podcast “Startups in Stilettos” on the Entreprenista Network. In this episode, Jessica shares her journey from a TV news anchor to a media trainer and PR expert, unveiling the secrets to making your presence known!

Topics Covered:

• Jessica's transition from a TV news career to becoming a media trainer and PR expert.
• The trend of writing books and the importance of a purposeful press tour to maximize visibility.
• Understand the thoughtful approach needed in press outreach, focusing on the "why" and "what" of your press goals.
• The significance of not just securing press opportunities but also maximizing exposure through strategic marketing.

Learn how to craft your story, pitch effectively, and leverage press opportunities to their full potential! Connect with Jessica to start your media training and boost your visibility!

Jessica's Links:
Instagram: https://www.instagram.com/jessicaabotv/
Website: https://www.jessicaabo.com
Book a call: https://www.jessicaabo.com/15minutes

Staci's Links:
Instagram. Website.