Description

Small Business School! Today I have a transformational conversation with Lauren Loreto to share with you! Lauren is the seasoned marketing agency owner of ‘Brand Good Time’, a podcast host, and entrepreneur who specializes in helping brands increase their revenue and share of voice through innovative and sustainable strategies. She is known for helping businesses go from "just starting" to "profitable and growing" by providing strategic thinking, creative execution, and dang good times! Join our conversation about the importance of being the face behind your brand! 

Topics Covered:

• How continuous market research is key to understanding your audience's needs and preferences.
• Maintaining an active role in marketing as a founder, even as your business scales. Finding the balance between personal comfort and strategic visibility.
• Weaving your story into your brand narrative and consistently showing up in various channels can foster deeper connections that drive long-term growth and success.
• Turning sales calls into market research goldmines. Whether it's understanding your client's vision or probing into what's working and what's not.
• Integrating regular check-ins into your service model. This not only fosters a stronger client experience but also provides ongoing market insights.

Marketing should be fun! As a founder, your story, your market research, and your ability to connect with your clients emotionally will help you to cut through the noise!

Connect with Lauren, she knows how to make your marketing a true Brand Good Time! 

Lauren’s Links:
Personal Instagram: https://www.instagram.com/laureneloreto/
Brand Good Time Instagram: https://www.instagram.com/brandgoodtime/
Website: https://brandgoodtime.com/
Podcast: https://brandgoodtime.com/podcast-links

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!