We all know that we need to be marketing our businesses, and a part of marketing that we may be overlooking is our brand merchandise. Be careful though because brands that hand out pens, pencils and other junk items that just pile up without any meaningful use are not really representing themselves as desirable.
Amanda Hofman is here to help us understand the importance of and how to have meaningful merchandise. Amanda is the Co-Founder and CEO of Go To Market, a branded merchandise studio that focuses on sustainable, beautiful design and custom print-on-demand swag shops for companies of all sizes. Amanda focuses on sustainability and beautiful design in all her work, to ensure that your brand is getting the best merch out there!
Topics we cover:
2:58 - It’s so much better to give high quality gifts to a few people than to give something like pencils to everyone. You’re just giving a bad feeling and it costs your business money.
6:40 - The benefits of using print-on-demand in your merchandising
8:18 - The process of finding what is unique about the brand and using it to make merchandise, as well as how to sell it
13:06 - When sponsoring an event use this two-prong strategy. First, have your staff wearing your goods and then give potential customers a gift card to your shop.
17:02 - Other good examples of effective and creative ideas for merchandising
If you are giving someone something they don’t want then you’re actually giving them a burden. Gift cards are the perfect solution for this. It allows them to have what they want, or opt out of it without costing you anything. My DMs are open for any questions about how to use branded merchandise in your business.
Amanda’s Links:
http://www.instagram.com/gotomarketstudio
https://www.linkedin.com/company/go-to-market-custom-branded-merchandise/
Staci's Links:
Instagram. Website.
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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
