Description

In this episode join Mallory Rowan, a serial entrepreneur, real estate investor and content creator, as she brings us into her journey of entrepreneurship. Mallory emphasizes the importance of understanding the psychology behind human behaviour for business in 2023. You’ll learn how psychology influences social media engagement and the importance of staying authentic to your brand. 

Topics Covered:

• How creators can scale their influencer business with authenticity and build a personal brand that aligns with your values.
• How creators need to choose platforms that align with their strengths and resonate with their audience.
• Evolving strategies in the ever-changing world of social media marketing, the importance of staying adaptable and focusing on what works best for you and your audience.
• How understanding human psychology can transform your social media strategy. 
• The benefits of building boredom into your business model.

By diversifying your offerings and keeping things fresh, you can maintain passion for your work and adapt to changing market trends.

Mallory’s Link’s:
Instagram: https://www.instagram.com/malloryrowan/
Website: https://malloryrowan.com/ 

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!