Description

In this episode, marketing expert Lindsay Breitwieser, founder of the CMO Lab joins to discuss the art of making money through strategic marketing Lindsay challenges the conventional approach to marketing by encouraging business owners to invest in a solid marketing plan. Lindsay is an ex-creative agency girl, Fractional CMO, and marketing educator. She is on a mission to democratize brilliant marketing and help more business owners learn how to use their data and insights to drive revenue. If you're looking to transform your marketing strategy, this episode is a must-listen!

Topics Covered:

• The common mistake of using marketing tactics without considering the bigger vision for your business.
• The importance of asking yourself, "What makes you money?" Many business owners struggle to answer this question, which can be a significant obstacle to effective marketing.
• The dilemma of hiring marketing specialists vs. generalists as your business scales and the need for a well-structured marketing plan before diving into tactics.
• The benefits of a top-down approach to marketing; where you start with your financial goals, delve into data analysis, and then select the appropriate tactics.
• Marketing plans are not one-size-fits-all; they must evolve with your business.

Connect with Lindsay and the CMO Lab!

Lindsay’s Link’s:
Instagram: www.instagram.com/thecmolab
Website: www.thecmolab.co
Free Masterclass- The 3 Rules for Marketing That Sells: www.thecmolab.co/masterclass

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!