The entrepreneurial journey is filled with unexpected twists. For Jordan Lung, co-founder of The Hub Network, his path to becoming a marketing strategist for trades businesses began with a football injury that forced him to pick up a camera instead of continuing on the field. That pivot would ultimately lead him to discover his true passion: helping skilled tradespeople tell their stories effectively.
In this revealing conversation with Sean Michael Crane on the Unstoppable Mindset Podcast, Jordan breaks down the exact formula trades business owners need to follow to build powerful brands through strategic content creation. While most contractors excel at their craft, they often struggle to articulate their value proposition in ways that resonate with potential customers. The solution isn't just more advertising—it's authentic storytelling that answers the fundamental question: "Why do you do what you do?"
Jordan's practical approach emphasizes starting with organic content to test messaging before investing in paid campaigns. By consistently producing one quality piece of content weekly and repurposing it across platforms, even the most camera-shy business owner can build a powerful personal brand. "You're going to not be very good at first. You might suck, you might stutter, but over time that repetition, just like any skill set, is going to help you to improve," Jordan explains. His message to those resistant to creating content is blunt but necessary: "Get ready for your competition to wipe you off the map."
As part of the rare 8% of Americans who are entrepreneurs, Jordan understands the discipline and dedication required to build something extraordinary. His insights provide a roadmap for trades business owners looking to differentiate themselves in increasingly competitive markets. Whether you're just starting your content journey or looking to refine your strategy, this episode delivers actionable advice you can implement immediately.
Ready to transform your business through strategic storytelling? Connect with Jordan at thehubnetwork.com or follow him on Instagram @JordanLeeLung to learn how to become the undisputed authority in your market.
