In this episode, Adam Shaffer talks with Rob Rich, Chief Business Officer EVP/GM of E-Commerce for OWYN, about the amazing success story of OWYN. OWYN is now the most popular plant-based protein shake seller on Amazon, but their journey to get there was not an easy one.
Adam and Rob discuss the challenges OWYN faced when starting from scratch, including getting the Buy Box, getting products to Amazon, freight costs and storage caps for FBA. Despite these obstacles, they were able to develop a winning strategy that allowed them to succeed on Amazon, and today, OWYN is one of the top-selling plant-based protein shakes on the market.
So, tune in to learn more about OWYN's success story and how selling on Amazon was key to its success. For more information on OWYN, visit their website at https://liveowyn.com/.
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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
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