Music just might be one of the most underrated aspects of hospitality today. I don’t know about you, but it’s one of the first things I notice and sets the stage for my experience in a hotel or restaurant.
Today, I’m excited to introduce you to Clay Bassford, founder of Bespoke Sound, who is mission to help hospitality brands create exceptional experiences through world-class music design.
“It's one of our five senses, so as a hotelier being cognizant of how we can control the impact that sound has on our guests is huge.”
“Music can make people feel safe, connected, and part of a community or tribe. It has these really affirming qualities when done well. But if music is done wrong, it can do the opposite - it can make us feel anxious, alienated, and uncomfortable.”
What’s the soundtrack to the hospitality you provide?
A few more resources:
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
