We're unveiling the secrets of successful brand-led marketing with Debra Rizzi, President of Rizco - an NJ-based marketing agency.
Deb will share an exciting company milestone, what's new in the marketing industry, and the best place to start when it comes to marketing your brand.
Deb also shares valuable insights on how management companies and association managers can increase their brand professionalism and take their marketing efforts to the next level.
Don't miss out on this opportunity to learn from a seasoned marketing expert!
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Episode Highlights:
✅ David Velasco asks Debra Rizzi to share more about the big milestone Rizco recently celebrated. (1:31)
✅ Steve Roderick asks Deb what is new in the marketing industry. (2:36)
✅ David asks Deb why it is important for management companies or individual managers to increase their professionalism when it comes to their brand. (4:33)
✅ Steve asks Deb to explain the best place to start when it comes to marketing your brand. (7:39)
✅ David asks Deb which social media platform she would take with her to an island if she could only take one. (9:21)
✅ Steve asks Deb to name one thing that a company, that has a robust marketing campaign already in place, could be doing better. (10:48)
Key Quotes:
💡 “Associations as a whole play a huge role in business today…A lot of times we will set up our membership and then not actually evaluate and put into place all the different tools and resources that they have. So you see that an association might do a social media post for you or an email blast, or you might have access to a list that could help you grow your business…So leveraging that on a higher level is important.” Debra Rizzi
💡 “Number one is understanding your customer. And the second thing is seeing what your competition is doing. The first thing is looking at, okay, where were we successful last year? Where did we get that engagement? Where did we get the sales from? And trying to create a persona around it…Because ideally you need to create seven to eight touchpoints in order to convert a customer.” Debra Rizzi
Thanks for listening! Follow us on LinkedIn and watch us LIVE every Monday at 9am EST! http://www.linkedin.com/company/community-association-car-chat
