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Last week we talked about process. This interview is the result of a long one. We’re (especially Paul) excited to release this exclusive interview with Dale Pollak, automotive visionary, Founder of vAuto, EVP at Cox Automotiveand all around caring man.

As business becomes more relational and engaging, communication plays a heavier factor in how we interact with our customers. Empathy is the key to hacking these interactions.

Beat It copyright Michael Jackson and Epic Records

This week’s reading list:
Gary Vaynerchuk’s 51/49 Principle
The Case for Empathy in Marketing
Sonic Sells Stores

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DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

We hope you enjoy listening and watching as much as we enjoyed producing it!

——————

DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!

It’s engaging.

It’s FREE.

Its right HERE!

. . .

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