It's true, people just don’t care about you.
They don’t want to hear about your 50th anniversary.
They don’t really care that your Great-Great-Great Grandpappy founded the company.
They don’t want you to tell them about all the awards you’ve won.
They certainly don’t believe that you are “different”.
It isn’t that these things aren’t good things. It's just that until you do the hard work of EMPATHETICALLY CONNECTING with potential customers, they can’t care, because you haven’t shown them that YOU care about them.
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Resources:
Donald Miller’s “Building a Story Brand”
Brand-First Dealership Case Study
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DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!
It’s engaging.
It’s FREE.
Its right HERE!
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pauljdaly.com
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