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My guest on today’s podcast is Maddie Alm. Maddie is the owner of Fueling Forward Nutrition, a sports nutrition consulting firm based out of Boulder Colorado, working alongside runners and endurance athletes to help them optimize their performance through proper nutrition. What’s unique about Maddie is that she is a professional runner herself. She walked on to her college team and through working with a dietician herself, went from one of the worst runners (those were her words not mine) to one of the best. Through her own story she came to realize that many athletes in endurance sports are underserved when it comes to things like sports nutrition counseling, so she decided to become a registered dietitian. In today’s episode we talk about how being a dietician affords lots of opportunities in the form of traditional jobs, but how she went out on her own, so that she could work with the specific types of athletes she wanted to work with, in the ways she wanted to, and how that also afforded her the freedom to continue to run and compete herself. We talk about how Maddie took her own advice, and hired a professional business coach to help her structure her business and in doing so doubled her income in a matter of months. This episode is jam packed with great thoughts and nuggets for all types of entrepreneurs. And be sure to listen to the end when Maddie shares some nutrition best practices and tips for busy entrepreneurs. So, with that introduction, I hope you enjoy today’s episode of the Self employment success podcast.