Ali Reda is a car sales professional at Les Stanford Chevrolet Cadillac in Dearborn, Michigan, and holds the world record of 1582 vehicles sold in the year 2017 — a record previously held for 44 years by famed car salesman Joe Girard. Ali's unique approach to car sales is something that he claims, anyone can learn and joins the Fixed Ops Roundtable to share his secrets.
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What Ali Reda and Ted Ings discuss in this episode:
01:34 - Kara Delaine asks Ali what the secret is to selling over 100 cars per month. Ali shares that there is no substitution for work. "We all know that. You gotta put in the world and build community-based relationships. It's building one person at a time and it was one sale at a time. It wasn't anything that was easy — it took some time... I gotta give credit to my community because that's ultimately what helped us get to that level of sales."
02:26 - Ali shares more details about his journey to becoming the top car sales professional in the world. The recession of 2008 taught Ali that he needed to approach the car business differently than other car salespeople. It was a life-changing time. He recalls attending a seminar that he didn't have the desire to attend but left inspired by learning from individuals who were selling 60+ cars per month. Once Ali achieved 60 cars per month, he was encouraged to come up with a new number and his book of business continued to grow from there. One day at a time, and before he knew it Ali achieved 200+ cars in one month.
13:44 - Ali speaks about the level of partnership that he has with the dealership he works at. "Without my manager, Scott Montgomery encouraging me that I can do better, I wouldn't be where I am. He gave me the freedom to grow."
"The ownership plays an enormous part of it because they looked at it as a partnership." Ali recounts that they could see where he was headed and created space for helping him get there.
"There was a lot of trial and error." Something that many dealerships struggle with. When there is money on the line we tend to expect an answer to all of our operational and sales challenges. Having an environment to test things out is key.
Listen to the full episode featuring Ali Reda for even more insights!
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Thanks, Ali Reda
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