Barb Edson is the Executive Vice President and Chief Marketing Officer at CDK Global.
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What we discuss in this episode:
1. The Ascendance of Fixed Ops:
- Uncover the astonishing growth of fixed ops awareness over the past few years.
2. Consumer Experience in the Spotlight:
- Delve into why consumer experience has become the paramount focus for dealers.
- Barb shares CDK's research findings and how they are shaping the industry landscape.
3. Challenges Dealers Face Today:
- Explore the critical disconnect between what dealers focus on and what consumers demand.
- The glaring gap in transparent service pricing and its impact on consumer trust.
4. Digital Transformation in Fixed Ops:
- Understand the pivotal role of digital tools like video inspections, texting, and service scheduling.
- How CDK is partnering with dealers to drive business growth through unified workflows.
5. The Power of Transparency:
- Reflect on the evolution of transparency from sales to fixed operations.
- Why being transparent is a game-changer in retaining customers after the warranty period.
6. Navigating the Future with Digital Retailing:
- Barb shares insights on how digital retailing is reshaping fixed operations.
- The rise of connected car technology and its implications for dealers and consumers alike.
7. CDK's Commitment to Dealers:
- Uncover CDK's dedication to helping dealers navigate the digital transformation.
- From unified workflows to free access to cutting-edge technologies – a partnership for success.
Tune in as we unravel the complexities of fixed operations and gain actionable insights to propel your dealership into a new era of success. Get ready for an eye-opening conversation with Barb Edson, exclusively on this Episode. Stay tuned!
Listen to the episode featuring Barb Edson for even more insights!
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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237
Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY
Thanks, Barb Edson
Connect with Ted Ings and the Fixed Ops Roundtable:
- Register for the next Fixed Ops Roundtable Event
- Ted Ings on LinkedIn
- Center for Performance Improvement
