Chuck Kramer is the Chief Operating Officer at Foundation Automotive, a rapidly growing automotive group in the United States and Canada. One key element of their success as a dealer group is the fact that they consider people as the most valuable asset.
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In this episode, Ted Ings and Chuck Kramer discuss:
- Chuck has been in business for over 37 years and suggests that in order to remain relevant it's important to be open to change.
- The more information dealerships can provide, they are helping change the public's perception of the industry.
- Foundation Automotive has embraced the use of social media to help share their story and connect with the communities in which they operate in a more impactful way.
- Partnership is at the heart of Foundation's growing operation.
- You must have employee satisfaction first before being able to provide an exceptional customer experience.
- Chuck does not run his stores, they guide their stores. Mentorship is a key element in growing the business.
- When Chuck looks to purchase a new store, he considers the employees as the most valuable asset.
- Dealers need to pay attention to shop efficiencies. Yes, ROs are important, but when you pay closer attention to the customer experience and how to deliver a more efficient buying process (in Fixed and Variable), it's much easier to scale the business.
- Foundation Automotive's mantra is "People First, Always."
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Thanks, Chuck Kramer!
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