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In today’s episode, Rachel dives into how to move beyond being “just the product lady” and position yourself as the go-to expert in your niche. With market saturation, distrust, and noise at an all-time high, building trust and standing out is non-negotiable. Rachel walks you through how to shift from product pusher to trusted problem-solver—so you become magnetic to your ideal audience.

Key Points Covered:

• Why blending in as “the candle lady” or “the skincare lady” is holding you back.
• The real meaning of being the go-to person in your niche.
• How to identify your customer’s actual problem (hint: it’s deeper than skincare or home fragrance).
• Why the market is noisy (AI, influencers, saturation) and how you can still break through.
• The rise of personal branding and why your company ≠ your brand.
• Why consistency (in message, not just posting schedule) builds brand trust and authority.

You are the brand. The products are just one tool in your toolbox. When you focus on solving real problems, you stop blending in and start becoming magnetic.

Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"

For Additional Resources for Direct Sellers:
www.rachelaperry.com