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Tired of posting your heart out and getting crickets? Your messaging might be the missing piece. In this episode, Rachel gets real about why your carefully crafted posts aren't converting and shares the exact framework that turns browsers into buyers. Whether you're building your network marketing business or launching your own income stream, this episode will transform how you speak to your ideal customer—using their words, not yours.
Key Takeaways
- Stop paraphrasing their problems - When someone says "I feel stuck," don't translate it to "you're misaligned." Use their exact words because that's how they think and search for solutions.
- The sticky note test - If your message doesn't fit on a sticky note, you're trying to solve too many problems at once. Focus on ONE specific struggle per post.
- Mirror back their language - When your ideal person says they want a "calm vibe" in their home, use "calm vibe"—not "relaxed atmosphere." Their words = instant connection.
- Ditch industry jargon immediately - Words like "prospect" and "recruit" make people run. Your audience isn't thinking in MLM-speak, so neither should you.
- Use "Do you feel..." questions for market research - Test your messaging with simple yes/no questions like "Do you feel like you're doing all the things, but nothing's working?" The responses will guide your content strategy.
- Before and after messaging clarity - Get specific about what your ideal person feels BEFORE they find your solution versus AFTER. This creates compelling, relatable content that sells itself.
Take Action Now
Ready to transform your messaging and start seeing real results? Head over to Instagram and send Rachel a DM with the word "PODCAST" to grab her free 90-day action planner. No weird sales pitches, just actionable tools to help you build your business with confidence.
Don't forget to subscribe to the Direct Sellers Podcast and leave a review—it helps other ambitious women find these game-changing strategies!
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Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"
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