What does it take to go from running ads in your bedroom to partnering with one of the UK’s most influential entrepreneurs? In this episode, Tom Lewis shares how he built one of the fastest-growing digital agencies in the country, scaling brands through data-driven marketing and world-class partnerships.
From mastering Google Ads and maximising ROAS, to turning The Diary of a CEO into a client and eventually becoming a business partner to Steven Bartlett, Tom’s journey is packed with insights every marketer and entrepreneur should hear.
Timestamps
0:00 – Intro
2:03 – Tom’s backstory: from freelance to founder
13:53 – Paid ads, performance, and scaling smart
23:14 – How to maximise ROAS (return on ad spend)
30:32 – Google Ads: what still works in 2024
33:52 – Working with The Diary of a CEO
42:40 – Becoming Steven Bartlett’s business partner
57:31 – The power of networking & building your name
59:41 – Final thoughts & where to connect with Tom
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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.
I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.
On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.
Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.
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