In this podcast episode, Matt Haycox shares his battle-tested formula for transforming charity events into sold-out sensations. With over six years of fundraising experience, Matt reveals strategies that consistently fill venues and secure generous donations. He emphasizes treating charity events as serious business endeavors, stressing the importance of leveraging networks for support and attendance.
Gain insights into dispelling misconceptions about tax advantages in fundraising and delivering exceptional event experiences. Matt also explores the strategic use of celebrity endorsements and the long-term vision needed for sustainable fundraising success. Tune in to discover how Matt's ten-step blueprint can elevate your charity events and make a meaningful impact on your cause.
Timestamps
0:00 - Intro
0:38 - 1 - This is a Business
1:30 - 2 - Your Network is Everything
2:38 - 3 - No Magic Tax Advantage
4:09 - 4 - Have a Great Product
6:11 - 5 - It's Great to have Celebrities
8:37 - 6 - Think Long Term
9:21 - 7 - Ticket Price
10:47 - 8 - Advertising Only Works If...
11:20 - 9 - Charge As Much As Possible
12:19 - 10 - The 80:20 Rule
13:52 - Conclusion
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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.
I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.
On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.
Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.
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